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News & Updates

  • Attractive pin-up girl looking through binoculars to her laptop.

    Is it Always Facebook’s Fault?

    Lots of small business owners frustrated with Facebook contact me for help. They’ve tried boosting their posts. They’ve moved past their tech-phobia and created campaigns in Power Editor. And many who call have had some ad success and are even happy with their costs-per-lead. Yet, Facebook is still a losing proposition for them. And the blame lands with a thud on Facebook’s doorstep. I love it when the solution is an easy fix to their [...]
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    The Best Way To Advertise on Facebook For Less

    With over 1.5 billion users, Facebook ads continue to be one of the best ways to market your service or product online. But if you simply use Facebook ads during a launch, chances are, you’re spending a lot of money on advertising to create a lead list from an audience who hasn’t heard of you yet. But what if I told you there was a way to spend less money on the same Facebook advertising, and increase your conversion, all before you are even [...]
  • Website Security

    Website Security- Protect Your Online Business

    Your website, email lists and social media sites are some of your business’ most important assets. Protecting them should to be a priority. Cyber security incidents increased 48% from 2013 to 2015 and we’ve seen several more major incidents in 2015, so the trend continues. A recent example really caught my attention. Recently, the major health, fitness and business coach Chalene Johnson (chalenejohnson.com) was hacked. The [...]